Store Fascinating Moments

We are proud to announce a new partnership with Scuderia Ferrari for the 2023 racing season.

In addition to the Bang & Olufsen logo on cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely together to create best-in-class Formula 1 fan experiences. These will be held at Scuderia Ferrari's facilities at Formula 1 Grand Prix races and at Bang & Olufsen stores worldwide.

“We are delighted to welcome Bang & Olufsen as the official partner. For nearly a century, the company has been a pioneer for cutting-edge design combined with highly advanced audio technology. Like Ferrari, Bang & Olufsen is a benchmark in its industry and is a constant source of materials and design. "The two companies have a lot in common, so we have high expectations for this partnership."

Benedetto Vigna

Ferrari CEO

Fascinating paddock and shop experiences

Since 1925, we've created some of the world's most iconic audio and home audio products based on a unique combination of powerful sound - timeless design and unmatched craftsmanship. We will continue to build our most advanced, powerful and best-sounding Beolab speakers and immersive TV experiences to store enchanting moments.

This partnership with Scuderia Ferrari is another important milestone for us and will help us achieve our goal of providing fascinating moments to customers around the world.

“Together with Scuderia Ferrari, we look forward to creating emotional moments that push the boundaries in a way that no one else can, transcending the track, the asphalt or the stage front of a music concert,” said Kamel Ouadi, CMO at Bang & Olufsen.

Stay tuned for more

We follow the Scuderia Ferrari team and their unique racing experiences throughout the upcoming F1 season. Subscribe to our newsletter and follow Bang & Olufsen Turkey Instagram page for exclusive behind-the-scenes footage.


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