Store the Magical Moments

We are proud to announce a new partnership with Scuderia Ferrari for the 2023 racing season.

In addition to the Bang & Olufsen logo on cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely together to create best-in-class Formula 1 fan experiences. These will be held at Scuderia Ferrari's facilities at Formula 1 Grand Prix races and at Bang & Olufsen stores worldwide.

“We are delighted to welcome Bang & Olufsen as the official partner. For nearly a century, the company has been a pioneer for cutting-edge design combined with highly advanced audio technology. Like Ferrari, Bang & Olufsen is a benchmark in its industry and is a constant source of materials and design. "The two companies have a lot in common, so we have high expectations for this partnership."

Benedetto Vigna

Ferrari CEO

Fascinating paddock and shop experiences

Since 1925, we have created some of the world's most iconic audio and home sound products based on a unique combination of powerful sound - timeless design and unmatched craftsmanship. To store magical moments, we will continue to install our most advanced, powerful and best-sounding Beolab speakers and immersive TV experiences.

This partnership is another important milestone for us together with Scuderia Ferrari and will help us achieve our goal of delivering fascinating moments to customers around the world.

“Together with Scuderia Ferrari, we look forward to creating moments that push boundaries in a way no one else can, evoking emotions that transcend the track, the asphalt or the proscenium of a music concert,” says Kamel Ouadi, CMO, Bang & Olufsen.

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Stay tuned for more

We follow the Scuderia Ferrari team and their unique racing experiences throughout the upcoming F1 season. Subscribe to our newsletter and follow Bang & Olufsen Turkey Instagram page for exclusive behind-the-scenes footage.

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